Visionaries | Greater MSP

Co-concept - Design - Animation - Composite

Gaardhouse teamed up with Microgigantic to illustrate and animate the visions of various community leaders in the Greater MSP region. We were inspired to create a water-color style animation. The video debuted at The Greater MSP Gala on the huge screens at US Bank Stadium.

Our goal was to create a set of abstract visuals that represented what the future of the Greater MSP area is and could become. We utilized a water-color style to reveal elements throughout each animated collage.

We created some rudimentary storyboards to communicate movement.

Each scene was animated individually then we brought them all together in the end for the overall collage build.