True North | Fidelis Co.

Production  –  Post

Fidelis Co launched with this spot. The name, Fidelis, is derived from a Marine Corp motto meaning "always faithful". After deployment, a Marine teamed up with a friend and started a line of military-inspired bags for the urban professional.

Fidelis had a great concept and created the initial boards. We augmented the boards with how we would approach the shoot and present the on screen text.

Long days in the cold, hiking rugged terrain with gear. For this shoot, we wouldn’t have it any other way.