Medtronic Care Management Services | Cardiocom
concept – production – post – design – animation – color
Medtronic brought us on to produce a spot promoting their telehealth system, Medtronic Care Management Services, created by Cardiocom.
Storyboards for this project focused on the animation portion, which was originally intended to tell most of the story and started out more abstract in style. During the project, the animated portion became more compact to allow for more footage to tell the story. The style became less abstract and more clean and refined, reflecting the clinical nature of the product and the cool blues used in the clients brand identity.
In the end, we were able to tell a compelling story about a life saving product.